CRAVE THE DAY is a food lifestyle apparel brand dedicated to fighting child poverty as well as supporting nonprofit organizations such as Compassion International who lead the fight against child poverty, feeding not only the body but also the soul.

CRAVE THE DAY's mission emphasizes an appetite for doing good through legacy purchasing. Everyone has the opportunity to live a legacy in the world they live in and one act of kindness can continue to multiply to impact others.

CRAVE THE DAY offers a way to purchase with a purpose and help feed those in poverty as a percent of profits are donated to Compassion International.

Since 2010, Steve and Nikki have sponsored a child through the organization Compassion International whose goal is to release children from spiritual, economic, social, and physical poverty. Most recently, the child who Steve and Nikki supports is located in Indonesia. Prior to 2010, Nikki had been involved with Compassion International for several years by working on their radio program called "Speak Up With Compassion", sponsoring a child and traveling with the President and several radio stations on a mission trip to Bolivia where she saw first hand the poverty and the amazing work of the organization, giving hope and resources to the children in need.

Who is Compassion International? Compassion International is a child-advocacy ministry that pairs compassionate people with those who are suffering from poverty. The ministry releases children from spiritual, economic, social, and physical poverty. The goal is for each child to become a responsible and fulfilled adult. Compassion's work has grown from modest beginnings in South Korea in 1952 when American evangelist Rev. Everett Swanson felt compelled to help 35 children orphaned by the Korean conflict. Today it is a worldwide ministry where millions of children are now reaping the benefits of one man's clear, God-given vision.

Crave the day every day and make a difference by purposeful purchasing.